Preparing your website for launch can be quite a nerve-wracking experience, but if you take your time and check it over thoroughly first, you will more than likely have nothing to worry about. Remember that you are far better off taking a little longer to ensure everything is perfect rather than jump the gun and have a problem with your site straight away. The following looks at all of the important things to do in preparing your website for launch.
Check that your website has all of the following components covered before you give the green light for launch.
Simple to Navigate – Your website should be extremely easy to navigate. It should be easy for customers to be able to find any piece of information on the site, with the least amount of clicks. It is a good idea to have friends or acquaintances test out your site by having a go at using it before the launch, because it needs to be easy for people who know nothing about you or your business to navigate.
Easy To Find – Long before you launch your website, you should be developing ways to help promote it, and in particular thinking about online marketing strategies that will make it easy to find, such as by utilising SEO marketing. Having your website on page 27 of the Google listing won’t bring in very many customers, so do some research and implement a plan, so that you are at least somewhere on the first couple of pages.
Mobile – A huge amount of people access the Internet predominantly with their mobile device, so if you are going to launch a website, you should think about setting up a mobile version as well. There are lots of easy to use computer services and tools online that can help you create a mobile version of your current site, which can mean a significant increase in visits to your site.
Easy To Monitor – It is crucial that you are able to easily gain access to important statistics and data relating to the usage of your site. So before you launch your site, ensure that you will have some way of monitoring how it’s doing when it is up and running.
Looks Great – The way your website looks will have a huge impact on how effectively it works for your business, so don’t launch your website until it looks exactly the way you want it. Your website will be the main representation of your business online and therefore really does need to look perfect.
Has Enough Content – If you don’t have that much in the way of content to include on your site, you might be best waiting until you have a little more built up, as this way you will be able to take better advantage of having the site.
Launching your website should be an exciting time for a business, and can often lead to a boost in interest, but make sure you are have everything well prepared well before you launch.